The Physician Liaison serves as a strategic connector between Kettering Health and external medical providers, building and maintaining referral relationships to enhance patient access, care coordination, and organizational growth. This role facilitates communication about clinical services, identifies and resolves referral barriers, and supports provider onboarding and engagement. Performs other duties as assigned. All job responsibilities are to be carried out in alignment with Kettering Health's mission, vision, values, and B Safe program.
Required Education
- Bachelor's degree in marketing, communications, business, healthcare administration, or a related field, or equivalent combination of education and relevant experience.
Required Work Experience
- Three to five years of experience in healthcare marketing, sales, physician relations, or a related area.
Required Licenses, Certifications, and Registrations
- Valid driver's license and ability to travel to multiple healthcare facilities.
Skills
- Strong relationship-building and interpersonal skills
- Effective verbal and written communication
- Ability to analyze referral data and identify trends
- Proficiency with Microsoft Office Suite and data analytics tools
- Strong organizational and event coordination skills
- Ability to work independently and collaboratively
- Knowledge of HIPAA and patient confidentiality requirements
Essential Functions
- Establishes, nurtures, and maintains relationships with referring physicians, hospitals, and other healthcare providers to facilitate patient referrals and collaborative care.
- Communicates information about Kettering Health's clinical services, new specialists, treatments, and procedures to external providers to encourage referrals.
- Identifies and addresses barriers to the referral process, such as access issues or delays, ensuring seamless patient transitions and positive provider experiences.
- Supports the onboarding and integration of newly affiliated physicians, providing information about resources, referral processes, and organizational contacts.
- Analyzes referral patterns and outreach effectiveness using data analytics tools to identify trends, opportunities, and areas for improvement.
- Plans and coordinates educational events, seminars, and meetings to promote Kettering Health's services and foster relationships within the medical community.
- Serves as a point of contact for external providers, responding to inquiries and facilitating resolution of issues related to referrals or service access.
- Collaborates with internal departments, including marketing, clinical operations, and administration, to align outreach strategies and support organizational goals.
- Ensures compliance with HIPAA, other regulatory agencies, and state regulations in all communications and activities.
- Prepares reports and presentations summarizing outreach activities, referral trends, and provider feedback for leadership review.
- Maintains accurate records of outreach activities, provider contacts, and follow-up actions in designated systems.
- Travels to various healthcare facilities and provider offices as required to maintain relationships and support outreach efforts.